Congratulations. You’ve identified your target customer. You’ve classified how close they were to purchase. You’ve personalized a piece of communication specific to the person and their situation and deployed to the most effective channel.
Even we know that it’s never that simple and getting there can be a long process as you invest in technology, reinvent processes, establish new relationships and partnerships, redefine jobs, change responsibilities, generate KPIs, that will convey just how brilliant you are.
You might be smart. But you’re not done.