What’s the point of truly knowing your customer if you never use the knowledge to customize communications? Insight without action isn’t marketing. It’s philosophy. Thinking without doing may grow your mind but it certainly won’t grow your business.
Marketing is action with insight.
Take what you know and personalize the message. Or the media. Or the offer. Or the creative. Or all of the above.
Then deploy directly to the person and capture the insights to make the next round of personalized communications even better. Every person is unique. Shouldn’t their journey be?