Our Story

A history of intelligence + innovation.

If you’re like many organizations, your story is your soul. It grounds you and inspires you and reminds you of why you do what you do. That’s definitely the case for us.

The desire to do traditional untraditionally.

People were rushing to see Love Actually, Kill Bill, and Old School. They were eagerly listening to Norah Jones, Hilary Duff, and Outkast. LinkedIn was just created, Tesla had just started, and Apple was just releasing iTunes.

It was 2003 and we were just getting started, too.

With great entrepreneurial spirit and a desire to do the traditional untraditionally, CentricIQ launched to help our valued clients with promotions and direct mail.

And then the pivots started.

We discovered automated and personalized printing improved performance. So we developed it.

We brought in sophisticated data management, analytics and targeting to direct mail to increase open rates. It did.

We invested in multi-channel solutions to reach customers in the best possible way. Better results followed.

Our story is our soul.

We invested. We innovated. We invented.

We constantly sought out the perfect combination of intelligence and innovation to get better, faster, smarter, more targeted and more efficient. We succeeded. We’re using proprietary and best in class technology, our performance management based approach and the best talent across various business disciples to deliver unprecedented results for our respected clients.

But we’re not done yet.

We invested millions in R&D to develop new solutions.

We signed unique agreements with leading technology and data partners.

We looked outside the traditional marketing industry to integrate Data Scientists, Business Strategists, Cloud Technologists, and Performance Consultants.

We’re always moving. Always testing. Always improving. Always delivering.

That’s what is expected of you. And that’s what you should expect from us.

It’s always been (and will always be) about 3 things:
  • It’s about the individual.
  • It’s about intelligence.
  • It’s about performance.