If you’re like many organizations, your story is your soul. It grounds you and inspires you and reminds you of why you do what you do. That’s definitely the case for us.
People were rushing to see Love Actually, Kill Bill, and Old School. They were eagerly listening to Norah Jones, Hilary Duff, and Outkast. LinkedIn was just created, Tesla had just started, and Apple was just releasing iTunes.
It was 2003 and we were just getting started, too.
With great entrepreneurial spirit and a desire to do the traditional untraditionally, CentricIQ launched to help our valued clients with promotions and direct mail.
And then the pivots started.
We discovered automated and personalized printing improved performance. So we developed it.
We brought in sophisticated data management, analytics and targeting to direct mail to increase open rates. It did.
We invested in multi-channel solutions to reach customers in the best possible way. Better results followed.