Personalized integrated campaign delivered 12% sales conversion

  • Industry: Telecom
  • Client: Telecom Provider
  • Location: North America

The Need:

Win new customers and achieve objectives in response, conversion, and cost per sale.

The Challenge:

It had faster broadband internet speeds than the competition in some geographic areas. This was an opportunity to increase market share only if communications could be targeted at high value prospects.

Direct mail delivered unique creative with completely personalized messages.

The Solution:

Advanced targeting model pinpointed households with slow broadband internet speeds. We utilized personalized direct mail solution and programmatic banner ads to deploy impactful and relevant creative with a limited time offer.

The Results:

The program achieved 12% conversion rate, surpassed cost per response and cost per sale objectives by 50% and at 1.5%, the response rates smashed the control group’s (0.30%). The personalized direct mail deliverd unique creative with completely personalized messages inside and outside the package while the banners ads created marketing and brand awareness. The entire initiative was relevant, timely, efficient, and obviously successful.