Leveraging CentricIQ’s Customer Lifecycle Management solution, we developed a sophisticated decision and optimization model to trigger the next best offer for every single customer. It was based on a customer’s transactional history, demographic profile, the likelihood to purchase, product profitability, and modelled data. Trigger-based event communications were set up to respond quickly and effectively to each customer action.
They included unique and automated direct mail packages and emails, with personalized creative based on listening to previous interactions. Contact rules were established to ensure customers would never get more than two communications per month. Finally, we developed a unique “signature” for every customer. It was a code carrying all the information required to develop each communication which ensured that the most logical communications was prioritized and personalized for each customer.